When Rihanna launched Reb’l Fleur in January, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. 68 % voted ‘rebel’ and the name of her new scent was born.
The new fragrance will launch in the US next month followed by Europe and Latin America. Her first perfume is expected to bring in $80 million after a calendar year of sales (WHAT?!) and Rihanna’s sights are set on launching a men’s scent in the not too distant future.
For those who care, the fragrance has top notes of strawberry, ginger and plum and a heart consisting of cacao absolute, vanilla orchid and heliotrope. The base contains coffee, patchouli, musk and amber and is being marketed as the sexy sister of Reb’l Fleur.
What do you think of Rihanna’s foray into the world of fragrance?