Yep – she’s the latest celebrity to release her own fragrance. According to her website, the perfume is ‘daring, sexy and truly memorable and is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City.’ Sounds interesting!

Reb’l Fleur bottle

The name seems like a modification of her grammatically wobbly French rebelle fleur neck tattoo. It is being released by Parlux Inc., the same company behind scents by Paris Hilton, Jessica Simpson and Queen Latifah so it’s sure to have a massive PR budget and will no doubt be everywhere and on everyone! It’s out in the US already – no word on when it’s due to be released in the UK.

According to Mintel, the celebrity perfume market is estimated to be worth £255m in the UK alone! That explains why every celebrity worth their OK appearance fee has a fragrance. We all know about J Lo, Sean John, Beyonce but did you know Dora the Explorer, Miss Piggy and Cliff Richard had theirs too! Why not? With a pie that big, everyone wants a piece!

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