On Nelson Mandela International Day – 18 July – Mandela’s fashion line, 466/64 was showcased at a press conference in New York.
The brand (pronounced four, double six, six four) was founded by Nelson Mandela and is taken from his prisoner number (prisoner 466 in 1964) during his 27 year incarceration on Robben Island.
The faces of the brand are Lira, a multi-platinum South African vocalist, and Sam Sarong, an international model.
According to WWD, the line is defined by bold colours, prints, subtle detail and fashion-forward styling. It includes chinos, dresses, denim, blazers, T-shirts, shirts and knitwear.
The range includes women’s, men’s and children’s wear and is available from www.46664fashion.com. A collection will also be shown at NY Fashion Week in September.
It is hoped that the globalisation of 466/64 fashion will not only help create jobs in the South African textile industry where 60% of the collection is produced, but will also provide an income stream for the charitable work of the 466/64 Foundation.
Would you wear any of the pieces from the 466/64 collection?