It is very encouraging to see brands, large and small, diversify their ranges for the wider world at large.
With BME women being one of the largest growing segments of the population it makes sense to broaden your range in an effort to tap into their considerable spending power.
The latest brand to do this is skincare supremo Liz Earle. We are already fans of her cult product Cleanse and Polish and while we’d heard all good things about her foundation range, the colours were always far too light for us.
Sowhen we were invited to try some products from the new and improved Liz Earle ‘colour’ range we were very pleased. The whole collection has been designed to cater for the skin tones of Asian, mixed raced and black women so there should be something to suit everyone. We tried the following products:
Signature Foundation in Mocha 09 (the darkest shade) which, according to the website, is a “deep shade suits medium-to-dark Asian skin tones with pink undertones.”
Perfect Fix Concealer in Deep 07 which is for “dark skin tones”.
Sheer Lip Gloss in Fuchsia 07.
The darkest foundation Liz Earle offers is just about dark enough for me and I think that’s because it’s winter and I’m a little paler than usual. The foundation itself is lovely, very natural looking and it sits nicely on the skin. It gives sheer to medium coverage and has great staying power. I wore it on a night out and my skin still looked fresh after dinner, drinks and other shenanigans which brought me home at 3 am. If you are mixed race, Asian or black (up to the colour of say Naomi Campbell) you will love the colours offered by Liz Earle.
The concealer was actually my favourite product; it was just the right shade, hid everything that needed hiding (dark patches/under eye circles) without leaving my skin looking caked in makeup. The concealer comes lots of complimentary shades so the range should suit most skin tones.
Liz Earle Signature Gloss offers sheer, non-sticky colour for the lips. If you like understated hints of colour on the lips the range is for you but colour wise, they aren’t offering anything different from most other brands.
Overall I commend the brand for trying to reach out to the BME community but to get it 100% right, they need to add a few more foundation shades.
Have you tried the Liz Earle Colour range yet; how did you find it?