Every celebrity worth their inches in Heat has their own fashion line but not many of them are of Jennifer Hudson’s calibre. Hello Oscar and Grammy.
According to WWD, Jennifer’s line won’t discriminate – she designed to flatter her old US size 16 (UK20) body as well as her current US size 6 (UK 10) frame.
She said of the collection: ‘I’ve been on both sides of the fence. I’ve been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it — no matter what size you are — and you could feel comfortable in it.’
It’s not only about extending the Jennifer Hudson brand – there is serious money to be made here. And by here we mean among African Americans. WWD reports: ‘Based on the 2010 U.S. census, African-Americans number 38.9 million, or 12.6 percent of the U.S. population. Nielsen Co., the New York-based information and research firm, said African-Americans are expected to spend $967 billion this year. Moreover, Nielsen said that if buying power were quantified as gross domestic product, the African-American community would be the 16th largest country in the world, ranked ahead of Turkey, Australia and Taiwan. By 2015, African-Americans are projected to spend $1.1 trillion annually.’
Although QVC aren’t openly targeting the African American demographic, having a star as high profile as Jennifer speaking to their 100 million customers means they are sure to attract some of the massive spending power of the American black community.
Way to go Jen!
What do you make of her collection? We think it looks very wearable, nothing amazing, but should certainly appeal to the masses.