Not the first name that springs to mind when we think of eco friendly fashion, but Gucci are showing their commitment to sustainability with a new range of ‘green’ glasses.
The company are already working to develop a prototype made from an alternative to plastic, and this coming August will introduce four eyewear styles made from sustainable materials that contain a much higher percentage of naturally occurring ingredients.
In an effort to reduce carbon dioxide emissions, the Gucci Eyeweb collection, which is for a younger crowd, will launch two mask-shaped sunglasses in a natural material made from castor oil seeds. We didn’t even know that was possible!
The sunglasses will arrive in Gucci stores and select optical sales outlets in October while prescription frames will arrive in late September.
We like the mix of fashion, technology and science and that we can contribute, however small, to reducuing the burdens we place on the planet. Even through something as simple as our glasses!